Principe Atelier

Principe, founded in Milan in 1940, is a historic family-run company that produces custom-made watch straps for the most prestigious maisons. Sara Pizzocri, now at the helm of Principe, together with her sisters Francesca and Silvia, decided to establish an atelier within the company to create a new leather accessories line using the precious know-hows collected in more than 80 years of experience. Form its first collection, PRINCIPE ATELIER positioned itself in an almost unexplored niche: the precious accessory, a fusion of luxury leather goods and jewellery manufacturing.