The brand’s name is an acronym that stands for «me, we, you» that emphasizes the value of teamwork and the importance of each individual at the same time. MIVIU bags are 100% handmade in Italy with minimal use of mechanical stitching so every piece is authentic and unique, impossible to replicate with industrial equipment. This concept lies in the DNA of the brand, and underlines its core value: the importance of human connection and ethical code.