The brand was founded by the designer DISAYA Sorakraikitikul who graduated from Central Saint Martins in London and has worked with John Galliano. After launching her own brand, DISAYA gained international fame for having dressed A-list celebrities such as Taylor Swift, Katy Perry, Rita Ora and many others. DISAYA’s European feminine style is complemented by precious details such as jewel buttons, Swarovski crystals, embroidery, and hand-made decorations of the highest manufacturing.