BLR BLUER

The most essential concept that embraces BLR Bluer is ‘the value of denim that doesn’t look like denim, which is what people need in today’s world’.
We utilize laser printing to express a vintage look, and we also print images of denim on non-denim fabrics, which is why we describe BLR Bluer as a denim-based brand rather than a denim brand.
BLR Bluer also puts a lot of effort into researching patterns and textures. The needs from the global consumers are evolving beyond conventional denim clothing. BLR Bluer has daily meetings with our production factory to test many Quality Samples to create more comfortable fits and softer textures.