is a young and dynamic result of a constant search for innovative stylistic details keeping up with new trends. The brand is targeted at an a cool glamourous and fashionable audience.

WE_ARE_99 is a collective of creative minded people dedicated to designing and producing quality premium denim. WE_ARE_99’s principals are based in the collaboration and relationship with multi-disciplinary arts. Aesthetics is the core of the basics collection, allowing an individual to express their style and personality without the interference of over embellishment. The interaction with diverse creative minds feeds the design of the collection, resulting in fresh and progressive styles originating from exploration. The washes may derive from the subtle grain of a photograph or the finish of a sculptural installation.  The collection is Made In Italy.


GENTE (Roma) | G & B (Brescia) | L'INDE LE PALAIS (Bologna) | NICOLE BOUTIQUE (Macau) | OUXUAN (Taizhou) | DOMINO POP (Yalta) | MAX MODA (Sochi) | PROJECTEURS (Cannes)