NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work. NEWAMS is fully inspired by the Dutch pioneer mentality.

A cultural wanderer, jack of all trades and all-around mover‘n shaker, NEWAMS epitomizes a defining quality of modernity: metaphorically speaking, liquid. The oeuvre of this brand is an endlessly morphing monument to the power of contamination. It comes as no surprise for this wunderkind collection, wherever it leaves a mark. NEWAMS truly acts as the catalyst, liberating the positive force of the situation. That is why everybody, from revered fashion houses to powerful brands, show everything social in its capable view. NEWAMS’s unique network keeps growing and growing, attracting la crème de la crème of who’s cool. Knowing too well that one has to think local but act global, NEWAMS has created a global phenomenon. Drawing on iconographic elements from different cultures, NEWAMS creates its very own symbology and celebrates diversity. A pure expression of the moment, celebrates the liberating, exhilarating joys of contamination.


CLUB 21 (Singapore) | G&B (Brescia) | RAINBOW (Macao) | UNIVERSO (Frankfurt) | ELITE (Marbella) |JEAN PIERRE BUA (Barcelona) | STEFFL (Wien) | FOUR-AZZURRO (Amsterdam) | POP UO (Beirut)