This brand was founded by the famous russian stylist and TV presenter ALEXANDER ROGOV in 2013. The basis of the brand always was usual basic things, but with unusual elements.



On the sweatshirts and T-shirts appear patches and stripes with ironic meanings, on the trousers and skirts appear asymmetrical basques, jackets with wide shoulders have grotesquely tapering sleevs. In each collection with simple and understandable things, we can see something unexpected and extreme. ALEXANDR ROGOV has a whole army of fans all over Russia. Followers and adepts of his style are completely different girls: those who prefer exclusive, composite articles, and those who like universal simple ideas. Starting with the S/S 2018 the brand is produced in Italy. ALEXANDR ROGOV collections enter on a new level of qualitty: Italian fabrics, exclusive design and many years of experience as an expert in the fashion world make his collections understandable and appropriate to the latest fashion trends at the same time.