STUDIOZETA was born in Florence at the beginning of the eighties and for the past three decades always stood out for its trendy and innovative taste as well as for its continuous researchof new styles and designers.


The showroom’s core activity in fact is based on the research and development of new brands to propose to the best boutiques throughout the world. Thanks to this thorough scouting activity many current famous brands in the fashion business were originally launched here.
Studio Zeta can boast working with the world’s best buyers from department stores to specialities and concept-stores all over the world.


Mauro Galligari: the man who founded Studiozeta.org

Mauro Galligari was born in Tuscany. With a strong vocation and a pure background he lands in Florence in the 80’s, city of artists and fashionistas. He decided then to co-found a studio/laboratory to introduce an alternative avant-garde in fashion, to be brought to the chicest boutiques worldwide: this was the beginning of Studio Zeta.

The common factor that allows to establish a new concept of showroom is to research new designers and new labels to be offered nationally and internationally to a more and more demanding market. With this inspiration he started to collaborate with Pitti Trend conceiving the “Altro Uomo”, which is still nowadays an exhibition section of Pitti Immagine Uomo. Due to his experience he still actively collaborating as a consultant for new trends.

In 1988 he decides to move to Milan with his studio newly named Studio Zeta Milano, which firmly establish itself as one of the main point of reference in fashion: a “tradeshow” of new proposals always developing, working with more than 2000 stores worldwide.

After more than 35 years of experience all his expetize is now actively concentrating into developing new projects, as Brave Factory, a fucine ofhis own brands.



Every season about 1500 buyers attend the showroom.












Our Strongest selling markets

RUSSIA and CIS (with more 300 accounts)

SOUTH-EAST ASIA (with more 250 accounts)

ITALY (with more 250 accounts)

MIDDLE-EAST (with more 80 accounts)

EUROPA CEE (with more 100 accounts)

JAPAN (with more 100 accounts)

USA and CANADA (with more 60 accounts)

Our array of clients – just to name a few – includes:

In Russia and CIS: Italmoda, Babochka Gallery, Helen Marlen, Crocus Boutique, TSUM, Bosco Dei Ciliegi.

In Asia: Club Designer, Boon the shop, Joyce, 10 corso como, I.T.

In Middle-East: Al Ostoura, Bugatti, Aishti, Beymen, Boutique one.

In Italy: Gente di Roma, Dante 5 in Bari, Follie in Verona, Luisa Via Roma in Firenze, Excelsior in Milan.

In Europe: Harrods, Harvey Nicholls, Browns, Colette, Galeries Lafayette, Mentius.

In USA: Saks, Neiman Marcus, Bloomingdale, Barneys, Fred Segal, kirna zabete.

In Japan: Beams – United Arrow – Tomorrowland – Via Bus Stop – Restir