STUDIOZETA was born in Florence at the beginning of the eighties and for the past three decades always stood out for its trendy and innovative taste as well as for its continuous researchof new styles and designers.


The showroom’s core activity in fact is based on the research and development of new brands to propose to the best boutiques throughout the world. Thanks to this thorough scouting activity many current famous brands in the fashion business were originally launched here.
Studio Zeta can boast working with the world’s best buyers from department stores to specialities and concept-stores all over the world.

STUDIOZETA is an independent Milan based international agency, offering integrated solutions for sales based on our team’s wealth of experience. Our objective is to build a unique and effective vehicle with a Tailor-Made- Service to each of brands and projects we manage. From emerging ready-to- wear labels to established international brands, we offer all across aspects of each business for wholesaleretail and financial advice.

We pride ourselves on providing our clients with bespoke, high-level support and strategic advice.



Every season about 1500 buyers attend the showroom.











Our Strongest selling markets

RUSSIA and CIS (with more 300 accounts)

SOUTH-EAST ASIA (with more 250 accounts)

ITALY (with more 250 accounts)

MIDDLE-EAST (with more 80 accounts)

EUROPA CEE (with more 100 accounts)

JAPAN (with more 100 accounts)

USA and CANADA (with more 60 accounts)

Our array of clients – just to name a few – includes:

In Russia and CIS: Italmoda, Babochka Gallery, Helen Marlen, Crocus Boutique, TSUM, Bosco Dei Ciliegi.

In Asia: Club Designer, Boon the shop, Joyce, 10 corso como, I.T.

In Middle-East: Al Ostoura, Bugatti, Aishti, Beymen, Boutique one.

In Italy: Gente di Roma, Dante 5 in Bari, Follie in Verona, Luisa Via Roma in Firenze, Excelsior in Milan.

In Europe: Harrods, Harvey Nicholls, Browns, Colette, Galeries Lafayette, Mentius.

In USA: Saks, Neiman Marcus, Bloomingdale, Barneys, Fred Segal, kirna zabete.

In Japan: Beams – United Arrow – Tomorrowland – Via Bus Stop – Restir